BRiC hits brakes on signs for former IBM Building
Crocker Partners has plans to build on the legacy created by IBM by returning this historic, iconic property into a place where creativity and innovation happen. Once we complete the planned $100 million of capital improvements, BRiC will become a vibrant Class-A office complex and the tech and life sciences hub for the Southeastern United States. It will consist of unparalleled tenant amenities on the scale of the Google campus, structured parking, and substantial investments into new tenant high-tech spaces. Remembering and celebrating our past is important to us. One of our two planned coffee shops is going to be named Marcel Brewer’s, a play on the name of Marcel Breuer, the father of Brutalist architecture and the designer of the campus. We will also be creating a History of Tech museum centered around artifacts and technology donated by local IBM alumni.